Over 60 p.c of Turkish shoppers say they’re shopping for a higher number of manufacturers than they had been earlier than the COVID-19 pandemic, in response to a latest research.
Shoppers are additionally largely searching for their good model match, with 72 p.c of respondents feeling that if they appear onerous sufficient, they’ll discover a model that matches their precise wants, NielsenIQ’s “Balancing Act” analysis exhibits.
The research, which focuses on how inflationary pressures are altering the way in which small and medium manufacturers can justify their value and stay aligned to the core values sought by shoppers, highlights necessary knowledge relating to shopper preferences.
“Our research exhibits that 62 p.c of Turkish shoppers want to purchase domestically made merchandise from small companies of their space, whereas 65 p.c attempt to assist small manufacturers the place potential,” mentioned Didem Şekerel Erdoğan, managing director for Türkiye and NielsenIQ Analytics vp for the Center East and Africa.
“Furthermore, 54 p.c really feel that small manufacturers are extra genuine and 46 p.c suppose that small manufacturers are often costlier, however shoppers are ready to pay a bit extra,” she added.
Small and medium manufacturers have an awesome alternative within the modified shopper panorama, in response to Erdoğan.
“Our knowledge present that the pandemic has modified shopper wants, values and priorities, and this has had a big affect on their shopping for habits. Good worth for cash [94 percent], product high quality [91 percent] and availability [90 percent] are of utmost significance,” she mentioned.