A New Chapter for Fall River’s Party Dress Express: From Quarry Street to Great Street

A New Chapter for Fall River’s Party Dress Express: From Quarry Street to Great Street

Fall River, Massachusetts, has long been known for its rich history, vibrant community, and a deep sense of tradition. Among its local treasures is Party Dress Express, a beloved gown store that has been an integral part of the city’s special moments for 36 years. Owned by sisters Jessica and Adrianna Cordeiro, the shop has become a go-to destination for brides and prom-goers alike, offering a wide range of stunning dresses to celebrate life’s milestones.

However, recent weeks brought unexpected challenges for Party Dress Express. Located in the Tower Mill for nearly 13 years, the store faced a significant turning point when it was informed that its lease would not be renewed. The Cordeiro sisters were faced with a daunting decision: to close their business or find a new home for their beloved store.

In the face of adversity, the Cordeiros chose resilience. They embarked on a quest to find a new location that would preserve the legacy of Party Dress Express. Their journey was filled with mixed emotions, reflecting the bond they share with their dedicated staff of seven and their loyal customers, many of whom had outstanding orders.

The search for a new space proved challenging in today’s real estate market. The clock was ticking as they had only three months to secure a new location. The Cordeiros faced the dilemma of maintaining the legacy of their business or reluctantly shutting its doors.

Their determination and the mantra “all the pieces happen for a reason” led them to a serendipitous discovery in early May. Just minutes away from their current location, at 847 Great Street, they found the ideal spot to start a new chapter in the Party Dress Express story. This freestanding store, already set up for retail, required minimal modifications. It provided ample parking, handicapped accessibility, and most importantly, the flexibility to accommodate customers beyond regular business hours.

While the new location is slightly smaller than their current 20,000-square-foot store, the Cordeiros view it as precisely what they need. The move will enable them to offer more personalized and accommodating services to their clientele, a welcomed change from the limitations imposed by their previous location.

The timing of the move, amid the wedding and prom season, presented its own set of challenges. However, the Cordeiros are navigating this transition with grace and determination. As they prepare to bid farewell to the Tower Mill site and open their new store on July 7, they express deep gratitude for the outpouring of support from their community, both local and beyond.

Party Dress Express is more than just a store; it’s a cherished part of Fall River’s history and a testament to the value of family-owned businesses. Over the years, it has evolved from a modest shop with casual items to a renowned destination for formalwear and special occasions. The Cordeiros have had the privilege of helping thousands of individuals find the perfect dress for proms, weddings, and beauty pageants.

As they embark on this new chapter, the Cordeiros invite their customers to take advantage of a moving sale, with discounts ranging from 10% to 60% on select items in every department. This sale is an opportunity for the community to show their support during this transition.

Party Dress Express exemplifies the spirit of resilience and determination that defines Fall River. It is a testament to the Cordeiro sisters’ commitment to providing exceptional customer service and helping customers create unforgettable memories. As they prepare to open their doors at 847 Great Street, they carry with them the support and well wishes of their beloved community, ensuring that Party Dress Express will continue to play a central role in Fall River’s celebrations for years to come.

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