NEW YORK — Serena Williams could be calling it quits on one court docket, however she’s taking her abilities to a different one.
Simply days after what was doubtless her ultimate skilled tennis match on the US Open, Williams is discovering freedom in her newest S by Serena assortment, showcasing her new designs on a duplicate tennis court docket atop New York Style Week’s headquarters at Spring Studios in downtown New York Metropolis. The tennis star tells USA TODAY she’s leaning in to consolation in her clothes and the subsequent chapter of her profession.
“After this week, I’ll determine that out and take a break,” Williams says of what is subsequent for her.
She’s been going nonstop, competing in singles and doubles matches on the US Open event days earlier than debuting her model’s newest clothes items throughout vogue week at IMG’s Glam Slam, an experiential multi-day, tennis-themed occasion area offered by Chase and launched by IMG and Spring Studios. Williams half-jokes that she “slept for like 20 hours straight” after the tennis event.
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Her new assortment is “impressed by consolation” and designed in a method the place on a regular basis folks can “really (be) capable of put on it.” Greater than that, she says, her line is accessible and inexpensive. The 40-year-old, who debuted the clothes line in 2018, touts the moment shoppability of her assortment and reveals off the brown, skintight off-the-shoulder costume she’s carrying as one of many “cool designs” that is each purposeful and comfortable.
“My mindset is simply to design with folks in thoughts and never let any boundaries cease you,” Williams says.
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The tennis GOAT has not let boundaries get in her method of changing into a star athlete and doing it her method, sporting tons of memorable vogue appears on and off the court docket whereas breaking data and increasing her affect past the sport.
“My favourite on court docket (outfit) was undoubtedly the Flo-Jo impressed look,” Williams says, referencing the uneven unitard that paid homage to late monitor and area star Florence Griffith Joyner. “Off court docket, the GOAT stuff (from S by Serena) is simply so comfy. We simply had a brand new (piece) that we launched with a zipper that I actually put on day by day – I wore it right here, too.”
Williams, who introduced her retirement from tennis in a Vogue cowl story for its September situation, has mentioned she’s able to take time for her household, which incorporates daughter Olympia. The 4-year-old was available Monday, cheering on her famous person mother from the entrance row throughout a pre-show dialog with Harper’s Bazaar digital director Nikki Ogunnaike and sitting on her mother’s lap throughout the present.
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As she appears down the road to what she desires to go alongside to Olympia, Williams says private items from her eponymous jewellery line, launched in 2019, are what she desires her daughter to have.
In a tearful post-game interview after her final match at this month’s US Open, Williams mentioned there is not any her, in tennis, with out older sister Venus Williams; that additionally extends to enterprise, Williams advised Ogunnaike. “Venus has helped me out lots. She is aware of tips on how to run a enterprise rather well, and she or he’s actually been tremendous useful for me,” Williams mentioned.
Following the pre-show interview, fashions rocking S by Serena strutted onto a blue tennis court docket. As they lined up on the sting of the sporty runway, Williams joined them, standing shoulder to shoulder trying to the future. Recreation on.
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