Victoria firm goes round with recycled, long-lasting clothes line

Victoria firm goes round with recycled, long-lasting clothes line

Recycled textiles that go into the manufacturing of Anian’s garments. (Courtesy of Anian) Inside Anian’s

Victoria firm goes round with recycled, long-lasting clothes lineRecycled textiles that go into the manufacturing of Anian’s garments. (Courtesy of Anian)
Inside Anian’s Victoria store location at 575 Johnson St. (Courtesy of Anian)Inside Anian’s Victoria retailer location at 575 Johnson St. (Courtesy of Anian)
An Anian shirt backdropped by the recycled textiles that go into its production. (Courtesy of Anian)An Anian shirt backdropped by the recycled textiles that go into its manufacturing. (Courtesy of Anian)

After spending numerous time open air whereas rising up, when Paul Lengthy began making a clothes line, he needed to make sure it wouldn’t trigger any hurt to the pure world.

“I kind of all the time requested myself why does this clothes should trigger harm to the locations that we declare to respect or wish to take pleasure in.”

Amid rising wrestle to seek out wool suppliers and wanting to make sure his gadgets had the bottom potential affect, his Victoria clothes firm, Anian, leaned right into a round mannequin and began to transition its product line to fully recycled content material in 2018.

Lengthy stated one of the best ways to create one thing is to make it from what’s already on the market. For Anian, which means sourcing its wool and cotton supplies from extra items off the manufacturing line or giving threads from previous garments a second life.

The corporate sources its yarn and material from Europe – the hub for recycled textile materials – earlier than making its garments in Canada, with many of the manufacturing taking place in Vancouver.

It needs to chip away on the extreme consumption of the clothes trade, whereas exhibiting there’s buyer demand for ditching the quick trend methods for extra sustainable and long-lasting merchandise.

“It’s gone fairly effectively and I feel numerous that has to do with the truth that it’s a high quality, long-lasting product and that it has a constructive affect,” stated Lengthy, Anian’s president.

He stated whereas their line isn’t loopy costly however on the pricier finish, their rivals are charging as much as 50 per cent greater than they’re however not utilizing recycled supplies. However with certainly one of his wool shirts nonetheless going robust in its eighth 12 months, Lengthy hopes to indicate there are advantages to not choosing a budget T-shirt that can solely final a 12 months.

“It’s troublesome to persuade the shopper they’ll have our shirt for 5 or 6 or seven years.”

However he added a lot of their development has been due to prospects, who’ve been carrying certainly one of their low-waste merchandise for years, giving glowing critiques to their associates. When individuals discover out the gadgets are additionally comprised of otherwise-wasted textiles, Lengthy stated it turns into a speaking level.

“That’s in all probability the place we discovered a ton of our success, if you happen to get a few of our merchandise you grow to be the ambassador,” he stated. “It turns into your product and your story.”

Except for not consuming extra supplies, the corporate doesn’t use added dyes, which Lengthy famous have adverse power and waterway impacts in nations the place environmental laws are missing.

It takes extra effort and time to acquire post-industrial and post-consumer textiles, however Anian appears to reconnect individuals with the place their garments come from.

“I feel it’s value it,” Lengthy stated. “Because the system of recycled items will get bigger and bigger, I feel the system will grow to be simpler and simpler.”


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