Avid gamers might have extra favorable attitudes towards manufacturers than their non-gaming counterparts, in response to Newzoo’s newest shopper insights report.
The market intelligence agency carried out a web-based survey earlier this yr masking greater than 75,000 respondents from 36 markets all over the world, polling the group on quite a lot of subjects, together with how favorably they seen every of 13 completely different sports activities, automobile, drink, and luxurious vogue manufacturers.
The entire manufacturers have run gaming activations lately, from Ballantine’s releasing a whisky with the Borderlands character Mad Moxxi to Nike, Puma, Balenciaga, and Coca-Cola placing their manufacturers into Fortnite.
Throughout the board, players have been extra prone to maintain “very optimistic” or “optimistic” attitudes towards the manufacturers polled, however the increase different by product class.
The best gaps in attitudes between players and non-gamers have been seen by power drinks and sodas like Pink Bull, Monster Power, Mountain Dew and Coca-Cola, in that order.
52% of players had “very optimistic” or “optimistic” attitudes towards Pink Bull, in comparison with simply 28% of non-gamers. For Monster, the hole was 46% to 23%.
Sports activities and automobile manufacturers noticed the subsequent largest gaps, adopted by the one luxurious vogue model within the survey, Balenciaga.
Alcohol manufacturers like Budweiser and Ballantine’s noticed probably the most minimal discrepancies between the gaming and never gaming viewers.
Roughly 36% of players had favorable attitudes towards Budweiser, in comparison with 33% of non-gamers. For Ballantine’s, it was 32% to 31%.
A 2020 report by Gameloft for Manufacturers noticed comparable outcomes, discovering that 56% of players trusted firms and types, in comparison with 47% of non-gamers.