Lululemon wants your used workout clothes

The athleisure enterprise, recognized for its dear leggings and yoga trousers, stated Tuesday it is

The athleisure enterprise, recognized for its dear leggings and yoga trousers, stated Tuesday it is growing the resale software it introduced very last yr in two states to its 394 US shops and on the net.

Starting April 22, Lululemon (LULU) shoppers can trade in utilised items, like trousers, tops, shorts, jackets and far more, in trade for an e-present card as portion of the “Lululemon Like New” program.

The retailer reported all returned merchandise will be cleaned and evaluated for resale by a partnership with Trove, an market professional in recommerce. The chain will then offer the approved items for resale on lululemon.com

The price of the gift cards shoppers obtain will differ, based on the type of merchandise traded in and its ailment as soon as it is really approved for resale. 

Lululemon is expanding its resale program to all of its US stores on April 22.

The retailer will offer $5 for tank tops, t-shirts, quick and very long sleeve shirts and shorts, $10 for hoodies, sweatshirts, sweaters, trousers, crops, leggings, attire, and bags and $25 for Lululemon coats & jackets.

That is one thing, and it keeps dresses out of landfills. But for a corporation that sells shirts for $60 and hoodies for $120, you is not going to be finding a big return on your investment. You may perhaps be able to get better offers on other secondhand stores: Employed Lululemon clothes go for a lot higher costs somewhere else.

“Lululemon Like New is just 1 case in point of how we are operating to developing a circular ecosystem and giving means to extend the lifestyle of our product,” reported Maureen Erikson, Lululemon’s senior vice president of World wide Visitor Innovation. “Obtaining secondhand is no for a longer time a trend, it’s a new regular in this article to keep — our pilot proved that our group is passionate about taking part in recommerce.”

Neil Saunders, retail analyst and taking care of director at GlobalData Retail, mentioned that other activewear manufacturers have also jumped into reselling their utilised solutions, like Nike, Adidas and Patagonia.

“Resale is suitable for Lululemon as its perfectly-built, significant-high-quality merchandise are developed to past and have a fairly lengthy lifecycle,” Saunders claimed. “In addition, when purchased new, Lululemon merchandise are costly so there is a powerful desire for marginally much less expensive alternate options in the secondhand current market.”

A single problem in the resale of sportswear, he pointed out, is shoppers anxious by the strategy that somebody has presently worn — and sweated — in those clothes.

“Having said that, by controlling the process alone relatively than advertising by way of 3rd-celebration platforms,” Sanders stated, “Lululemon can overcome some of these objections as the brand name has a reputation for significant excellent, great customer services and reliability.”

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