Formula 1 superstar Sir Lewis Hamilton has ventured into the world of fashion with the launch of his clothing brand, Plus 44. This exciting development follows his recent move on Instagram, where he followed the account +44, sending his fans into a frenzy of speculation.
The +44 Instagram account subsequently revealed its intention to sell merchandise designed by the seven-time Formula 1 champion. To kickstart the brand’s launch, Hamilton shared a picture of himself donning a white top adorned with the Plus 44 logo on his Twitter account, accompanied by the caption “Eye of the storm.”
The significance of the number 44 in Hamilton’s life is not just a random choice but holds deep personal meaning for the British racing icon. He has used the number 44 as his race number since Formula 1 drivers were allowed to select their numbers in 2014. However, the story behind this number is a heartfelt one.
Hamilton explained, “Each year, I start afresh, and it’s a new beginning for everyone. I always start with the number 44 because that’s the number I had on my go-kart when I was eight years old. It was my dad’s car registration number, F44, so every year, it’s just a new chance to rise to the challenge.”
Plus 44, the clothing brand, has quickly gained attention and is already offering a range of merchandise for Hamilton’s fans. The current collection includes both short and long-sleeved T-shirts, as well as a striking fluorescent yellow poncho. The brand’s association with Hamilton adds a touch of racing excitement to its fashion offerings.
While Hamilton has yet to secure a victory in the current Formula 1 season, he remains optimistic about his chances. Speaking ahead of the Belgian Grand Prix, he emphasized the progress made by his team and the car’s evolving performance.
“We have been improving, with great progress that the team is making, everyone pulling together and continuing to push,” said Hamilton. “The car is becoming more like a racing car, which is not particularly what it was at the beginning of the year! It’s more like a traditional racing car in terms of its characteristics, so that’s positive.”
Hamilton’s confidence and determination to close the gap with his competitors are evident, and he firmly believes that victory is on the horizon. As the racing season unfolds, fans will not only be watching Hamilton’s performance on the track but will also have the opportunity to support him through his new clothing brand, Plus 44. The brand’s connection to Hamilton’s personal journey and passion for racing adds an extra layer of significance to its offerings, making it a must-have for Formula 1 enthusiasts and fashion aficionados alike.