Indo-Western Style Label holiCHIC Took the NYFW Stage for The Second Time

Indo-Western Style Label holiCHIC Took the NYFW Stage for The Second Time

holiCHIC’s New Assortment Pays Tribute to South Asian Mom’s and the Traditions They Move All the way down to Their Daughters

NEW YORK, Sept. 19, 2022 /PRNewswire/ — Founder and Designer Megha Rao and Inventive Director Pooja Desai Shah of Indo-Western vogue label holiCHIC unveiled the model’s new assortment titled ‘Ma’ (that means mom in Hindi) on the runway throughout New York Style Week. Their runway showcased featured items from their newest FW22 ‘Ma’ assortment together with sari energy fits, classic impressed saris, upcycled cocktail attire and even a couple of items from their mens line, holiMENs.

Taking 10 months to create, the ‘Ma’ tribute assortment is impressed by Designer Megha Rao’s late mom, Jayshree Lathigara reflecting on the legacy and values South Asian moms go right down to their daughters. It would characteristic a recent interpretation of basic Indian vogue taking affect from “mothers closet.”

holiCHIC was created by Rao as a method to mix each Western and South Asian cultures. As a daughter of immigrant mother and father, Megha at all times felt like she belonged to completely different worlds. Her designs signify these twin identities. The designer recounts, “I’ve at all times belonged to 2 worlds, and my mom performed an enormous function in serving to me discover stability between each. She taught me learn how to embrace the alternatives I had rising up in America, whereas appreciating and respecting my South Asian roots.”

The gathering attracts inspiration from Megha’s childhood and bond together with her mom. “The gathering options energy enterprise fits, attire and extra created out of conventional saris to signify the power and resiliency of our Immigrant moms, who by no means forgot the place they got here from. My aim with this assortment was to proceed to search out progressive methods to fuse previous and new, redefining and re-energising cultural heritage, all whereas honoring my mom.”

holiCHIC, in partnership with Product of Tradition, unveiled the gathering at their ‘Mumbai, NY’ pop up store final week in New York Metropolis’s Meatpacking District, it’s may also out there to buy on-line on the style label’s web site.


Rising up as a primary technology Indian American, designer Megha Rao was continuously impressed by her two contrasting worlds of East & West. This fuse was the driving pressure behind the creation of her model, holiCHIC. Empowered by the vibrancy of South Asian tradition, their designs are wealthy intimately, derived from centuryold Indian craftsmanship strategies, flattering silhouettes, hand dyed materials and complicated artisanal embroideries.

The model’s mission is to maintain South Asian tradition alive by way of the expression of vogue. The label represents a considerate motion of making significant clothes for versatility and longevity. Permitting you to buy in a extra sustainable manner, constructing your wardrobe with timeless staples you’ll be able to put on season after season.

Notably, holiCHIC has advanced into rather more than only a vogue model, amassing a loyal group of ladies who’ve realized to personal and embrace their distinctive identities. For extra info go to

Designer: Megha Rao
Inventive Path: Pooja Desai Shah
Idea and Shoot Help: Pareen Bhagat
Make up: @makeupbypriyanka
Hair: @hairbyliz.jas
Styling Help: @shayosaevents

Media Contact:
Amber Sabri
Azhar PR
[email protected]

SOURCE holiCHIC by Megha

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