Hyundai’s model marketing campaign advert gained Silver Lions within the Outside Billboard Marketing campaign and Print classes within the automotive sector
‘The Larger Crash’ marketing campaign was additionally shortlisted within the Design Lions class at Cannes Lions Worldwide Pageant of Creativity
‘The Larger Crash’ highlights the seriousness of local weather change and promotes the world’s pressing consideration to deal with the problem
It’s the newest Hyundai model marketing campaign to be acknowledged with a distinguished world promoting accolade
SEOUL, South Korea, June 27, 2022 /CNW/ — Hyundai Motor Firm’s world model marketing campaign, ‘The Larger Crash,’ gained the Silver Lions award on the Cannes Lions Worldwide Pageant of Creativity 2022 in France, one of the crucial prestigious commercial accolades on the planet.
The Larger Crash out of doors billboard and print advert marketing campaign options automobiles overturned by hurricanes that occurred previously a number of years all over the world. The marketing campaign reveals the seriousness of local weather change by means of captions in regards to the wind pace of the hurricanes, not the pace of the autos, corresponding to ‘Katrina 280 km/h’ and ‘Jebi 285 km/h.’ The photographs additionally successfully emphasize the necessity for eco-friendly actions all over the world for the sake of generations to come back.
Together with the Silver Lion awards within the Outside Billboard and Print promoting classes, ‘The Larger Crash’ was additionally shortlisted within the Design class.
“This award acknowledges Hyundai Motor’s efforts to indicate our prospects that we’re sincerely dedicated to fostering a sustainable future,” mentioned Sungwon Jee, Vice President and the Head of Model Expertise sub-division of Hyundai Motor Firm. “We are going to proceed to hold out numerous actions to advertise eco-friendly mobility below our model imaginative and prescient, ‘Progress for Humanity.'”
‘The Larger Crash’ marketing campaign was designed to steer the dialog round local weather change towards a greener future and reveals Hyundai Motor’s considerate method to providing numerous technique of mobility. The marketing campaign additionally stresses Hyundai Motor’s dedication to taking an lively position in tackling the problem for the advantage of future generations.
Previous to the Silver Lions awards at Cannes Lions, the marketing campaign additionally obtained the Silver Award at Graphite Pencil within the Images class on the Design and Artwork Route (D&AD), Europe’s main promoting and design award. It additionally gained seven distinguished awards at The One Present Award within the U.S., and silver and bronze awards at The Artwork Administrators Membership in Germany.
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SOURCE Hyundai Motor Firm
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