How Saudi trend label Atelier Hekayat mixes artwork, historical past and theater in its designs

How Saudi trend label Atelier Hekayat mixes artwork, historical past and theater in its designs

‘Dwell the life you may have’: The rise, fall and rebirth of part-Muslim, hip-hop group

‘Dwell the life you may have’: The rise, fall and rebirth of part-Muslim, hip-hop group Outlandish

LONDON: 5 years after their choice to disband in order that they may give attention to discovering the “proper sound,” multi-platinum- and gold-selling hip-hop group Outlandish are again with a brand new single and an album due for launch within the fall.

Having made a big effect on worldwide charts over the previous 20 years, the Denmark-based group “like to take a stand on social and political issues that exist and have an effect on us as human beings,” and attempt to replicate this of their songs, Lenny Martinez instructed Arab Information throughout an unique interview with him and bandmate Waqas Qadri.

A living proof is “Paperchase,” which was launched on June 24 and is the primary single from upcoming album “The Cornershop Carnival.” Martinez defined that it’s a couple of materialistic mentality — going to work to receives a commission to purchase the issues we would like — that controls many individuals in an “unhealthy method,” together with the way in which they suppose, act and deal with different individuals, versus doing one thing as a result of they like it and being content material with what they’ve.

How Saudi trend label Atelier Hekayat mixes artwork, historical past and theater in its designs
Hip-hop group Outlandish launched ‘Paperchase’ on June 24 as the primary single from their upcoming album ‘The Cornershop Carnival.’ (Equipped/Outlandish) 

“‘Paperchase’ is about altering this mentality … and never making materials issues the principal factor in your life, and never waking up simply to earn cash; waking as much as stay life,” stated Martinez, who moved to Denmark from Cuba on the age of 14.

The video for the only, which was written and produced by the band and filmed in Pakistan, depicts the struggles of a younger boy who wakes as much as go to work to offer for his household. He’s seen dancing whereas listening to music on headphones as he tries to show the destructive facets of his day by day life into positives.

Outlandish was fashioned in Denmark in 1997 by Martinez, who was born in Honduras, Danish-born Qadri, who’s of Pakistani descent, and Isam Bachiri, who was born in Denmark and is of Moroccan descent. They disbanded in 2017 and after they reformed two years later, Bachiri opted to not return and as an alternative give attention to his solo profession.

They’ve bought greater than one million singles and greater than 300,000 albums worldwide. Their best-known hits embrace an English-language model of Algerian singer Cheb Khaled’s “Aicha,” “Guantanamo,” “Callin’ U,” and “Walou.”

“Our music is about our day by day life-style and the whole lot that comes with it; our roots, our mates, the place we grew up, which was a really cultural place the place we have now mates from in all places,” stated 45-year-old Martinez, who has a 6-month-old daughter.

He added that the group, which is on a five-month summer time tour that features gigs in Denmark, Romania, Turkey, Kazakhstan and Azerbaijan, draw their musical inspiration from many sources, together with the Center East.

Outlandish member Lenny Martinez was born in Honduras and moved to Denmark from Cuba when he was 14-years-old. (Outlandish)

Highlighting specifically the only “Look Into My Eyes,” which explores the Palestinian battle, Martinez stated that the group typically incorporate Arab music and sounds, and even “the social points that’s happening within the Center East, which have an effect on Europe too, in a method.”

Outlandish is thought for the multi-faith nature of its members; Martinez is Roman Catholic whereas the opposite two founding members are Muslim. Martinez stated that faith connects them and their totally different faiths are their power.

“To start with, the media all the time centered on (the very fact) we’re Muslim and Christian, and we didn’t actually take into consideration that — we have been simply kidding round and doing a little music,” he stated.

Outlandish disbanded in 2017 and after they reformed two years later, band member Isam Bachiri opted to not return and as an alternative give attention to his solo profession. (Getty Pictures)

“However in fact, as you develop up you realize that these items are vital, as a result of I believe that while you meet one another is when the magic occurs while you’re totally different. If everyone was the identical, there (would) be no magic.”

The three founding members lived in the identical neighborhood after they have been youngsters. They used to satisfy up at a neighborhood youth membership after faculty, which was the place they started to mess around with music and dancing. Bachiri’s choice to not return when the band reformed three years in the past compelled the others to readjust.

“For those who take away one member and there’s two left, the physique has to adapt,” stated Qadri. “We spent quite a lot of time looking for the core of how the dynamics between me and Lenny will work and nonetheless be Outlandish.”

He stated the pair have reached an excellent place the place they’re “thriving” however have managed to retain their “essence,” and that it was “a gorgeous feeling” to have the ability to proceed their legacy by as soon as once more creating songs and performing collectively.

“We have been childhood mates, so you’ll be able to by no means change one particular person with one other … however first issues first, nobody can take Isam’s place for what he did, and second of all, it’s not Outlandish if we have now a (new) third member,” added Qadri, a 46-year-old father of two whose youngsters seem in a few of the band’s music movies.

Turning his consideration to the upcoming new album, he stated it displays the place he and Martinez are of their lives now, as adults, fathers and residents of a altering world, whereas nonetheless remaining deeply rooted within the “Outlandish DNA” their followers are conversant in.

“It’s very colourful, it’s very heat, it takes components from quite a lot of totally different cultures and mixes it superbly with music,” stated Qadri.

The bandmates stated that after they began out within the music enterprise they have been 17 years outdated and their fundamental priorities have been to “make their first album” and “conquer the world.” As they’ve grown older, nevertheless, they are saying they’ve modified and developed and now see issues somewhat otherwise.

Outlandish member Waqas Qadri, a 46-year-old father of two, was born in Denmark and is of Pakistani origin. (Outlandish)

“We’re pleased that individuals can nonetheless relate to our songs, and the kids can, however we additionally know we’re not 16 or 17 anymore,” stated Qadri. “We’re simply appearing our age and speaking about issues which can be expensive to us.”

The music business has modified drastically previously 20 years, he added, and the method of constructing an album now could be extra “open and vibrant,” with no set format. Even after an album is launched, further tracks can simply be added, which was not the case with CDs or vinyl in days passed by.

“‘The Cornershop Carnival’ is about for launch within the fall after which we’ll most likely preserve including tracks to it as a result of we have now such an excellent movement with songs proper now,” Qadri stated. “And that’s a extremely cool factor, which you could preserve including tracks to an album so long as you need, mainly.”

The Denmark-based group has tremendously impacted the worldwide charts over the previous 20 years. (Outlandish)

He added that the band intends to be very productive and energetic when it comes to releasing new music within the subsequent two years.

“I believe we have been (initially) only a product of our time and we would be the product of this time as effectively, as a result of we don’t observe the music, the music follows us,” stated Qadri.

“We’re residents of this world and we see what’s happening and the way it’s altering, so the music simply adapts to that.”

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