InterContinental Resorts Team (IHG) has at all times been a forerunner of hospitality developments, given how its manufacturers span from just-the-basics street warriors to experience-seeking luxurious vacationers. A number of of its manufacturers expected shifts in visitor tastes forward of the pack. Ahead of Instagram and hybrid running, the gang created and purchased way of life manufacturers with photogenic lobbies for visitors who mix enterprise and recreational commute. IHG additionally invented the concept that of a resort loyalty program. Lately, with just about 6,000 homes in additional than 100 nations and with greater than $2.9 billion in annual revenues, U.Ok.-based IHG curates 17 manufacturers serving visitors and homeowners with in point of fact various wishes.
The contest is fierce, a truth of lifestyles that the resort massive’s management confronts day-to-day.
“We at all times must up our recreation, so we need to proceed to take a position increasingly in generation, scale back friction within the virtual ride, and to find higher tactics of lowering prices for homeowners and our generation platforms,” CEO Keith Barr advised Skift in January. “We will’t take a seat nonetheless, however it’s beautiful darn exhausting to interchange [the traditional hotel experience], which is the merit we’ve got.”
Learn on for perception from IHG on every of its 17 manufacturers, adopted through our personal takes.
Word: International footprint numbers and quoted takes from IHG are from every model’s house web page, with belongings and room quantity information from March 31, 2022.
IHG’s Classes & Manufacturers
Way of life & Luxurious: Six Senses, Regent, Intercontinental, Vignette, Kimpton, Lodge Indigo
Top rate Assortment: Voco, Hualuxe, EvenHotels, Crowne Plaza
Necessities Assortment: Vacation Inn Specific, Vacation Inn, Avid
Suites Assortment: Atwell Suites, Staybridge Suites, Vacation Inn Membership Holidays, Candlewood Suites
- 21 open lodges
- 1,412 open rooms
- 33 lodges within the pipeline
IHG Take: “Each and every Six Senses belongings commits to visitor rejuvenation and reconnection, with a professional center of attention on wellness and sustainability and developing a spot the place other people can reconnect, in unity with the native setting.”
Skift Take: Since its acquisition in 2012, Six Senses has been a balancing act of luxurious and sustainability. Its well-developed missions to create 0 waste, reminiscent of through striving to be plastic-free and through rising fruit and veggies on-site, recommend that this model is well-positioned for an anticipated emerging call for for greener commute. Many manufacturers battle to get homeowners to spend on sustainability, however Six Senses commits them through control contract, mentioned Raini Hamdi in IHG’s Six Senses Is going a Step Additional on Being Inexperienced Amongst Lodge Chains. Due to this fact, Six Senses effectively shifts the sumptuous resort narrative into one thing fitter for the surroundings. It’s all within the identify. This model appeals to the six senses whilst additionally making strides to reach what one can’t sense, however is changing into extra vital through the day.
- 7 open lodges
- 2,190 open rooms
- 8 lodges within the pipeline
IHG Take: Regent Resorts “seeks to redefine luxurious hospitality thru innovation and design according to figuring out the trendy luxurious shopper,” with the function of changing into some of the global’s “maximum prestigious luxurious manufacturers with lodges in gateway towns and lodge locations world wide.”
Skift Take: Despite the fact that companies struggled right through the pandemic, Regent has now not given up on its high-lux tasks. Those that are financially succesful are in a position to regard themselves, and this model’s upscale rooms and suites, wellness amenities, and eating choices — which can be to be had in 8 places around the globe — are up for the problem.
- 207 open lodges
- 69,917 open rooms
- 79 lodges within the pipeline
IHG Take: “As the sector’s first world luxurious commute resort model, we’ve got been pioneering new world locations for many years. Each and every of our lodges is a vacation spot in its personal proper with a particular genre and atmosphere, from historical structures to town landmarks and immersive hotels in each nook of the globe.”
Skift Take: Because of InterContinental’s center of attention on world commute and cultural reviews, this model is suffering, like another, to get again on its toes because the pandemic. Then again, it’s IHG’s maximum well known model and dates again to 1946, so it’s now not going anyplace. Its competition are Grand Hyatt, W Resorts, JW Marriott, and Ritz-Carlton, however the massive choice of lodges and simultaneous lavishness appear to stay the logo afloat.
- 2 open lodges
- 539 open rooms
- 6 lodges within the pipeline
IHG Take: “We’ve created a suite model that provides visitors an inspiring new selection. A circle of relatives of one-off lodges the place visitors can indulge a rising hobby for remains which might be original, experiential, and thoughtful. Distinctive and Proudly unbiased, our lodges all include luxurious differently. What they percentage is a dedication to a succinct set of requirements that we all know discerning visitors search out and love.”
Skift Take: The Vignette Assortment is lately open in Brisbane and Bangkok, however different places in Asia and Europe are coming quickly. It’s a comfortable model, which allows IHG to compete with equivalent branches of Hilton and Accor, that have each pointed to luxurious and way of life lodges as main resources of expansion.This model turns out adore it may well be some of the ultimate touches for IHG’s ultra-luxe lodges and due to its customized but high-end manner, it’s only serving to carry charges and evaluations. Even though every location has differing kinds, there are a handful of high quality provides — from cocktail trolleys to morning yoga at the seashore —that make visitors really feel cared for each time.
- 75 open lodges
- 13,297 open rooms
- 38 lodges within the pipeline
IHG Take: “Because the trade pioneer that first offered the boutique idea to america, we at Kimpton® Resorts & Eating places are famend for making vacationers really feel in truth cared for thru considerate perks and facilities, ingenious conferences and occasions, daring and playful design, and a sincerely non-public genre of visitor provider.”
Skift Take: Kimpton’s boutique ride with stylish city places and inventive, customized decor is very important to this model’s undertaking. Straying from the standard facilities of bigger lodges, Kimpton hopes to draw more youthful crowds who’re searching for distinctive and new commute reviews. Kimpton had a mighty historical past of economic good fortune previous to IHG’s acquisition of it for $430 million again in 2015. It was once additionally some of the first manufacturers to provide a hosted glad hour for visitors, and was once early to proclaiming inclusion for LGBTQIA visitors. IHG’s companions have invested in contemporary rethinkings of a few homes, reminiscent of Kimpton Saint George (Toronto) and Kimpton Banneker (D.C.), however we concern that IHG hasn’t been giving sufficient make stronger to lend a hand this gem of a model satisfy its complete marketplace possible.
- 133 open lodges
- 16,717 open rooms
- 119 lodges within the pipeline
IHG Take: “At Lodge Indigo we serve the curious – people who find themselves encouraged through new puts, new other people and new concepts. With lodges in culturally various places in every single place the sector, no two homes are the similar. Each and every is a part of the heartbeat and the rhythm of a spot, drawing at the tale of its native space to encourage each side of the resort, from intriguing design to unique native substances in our menus.”
Skift Take: Lodge Indigo may be a boutique resort, however with extra of an emphasis on cultural immersion and magnificence. It fixates on localness and developing a way of position. It achieves this throughout the addition of native artwork, specialised meals, and more than a few reviews according to location. This manner, it will really feel like you might be staying at an in depth buddy’s position in a brand new town with loads to have a look at, versus discovering a resort to crash at every evening. This model adjustments every belongings’s design each 5 years to deal with its contemporary really feel, suggesting that it’s going to be “hip” for a very long time.
- 35 open lodges
- 8,523 open rooms
- 36 lodges within the pipeline
IHG Take: “Drawing on our years of ride in handing over True Hospitality, voco lodges, offers other people a special selection. Resorts which might be dependable sufficient to rely on, however other sufficient to be amusing. Our new circle of relatives of lodges are attached through their person characters, that make memorable commute unswerving. Unstuffy lodges, the place other people really feel at ease to calm down, and simply get on with stress-free. Resorts that stand proud of the gang.”
Skift Take: A part of Voco’s magic has to do with the chance for homeowners to in point of fact make it their very own. Whilst its soft-brand manner is a great enterprise style it won’t convenience returning clientele. With that being mentioned, it was once IHG’s quickest model to release, and is constant to switch and develop through the minute.
- 17 open lodges
- 4,893 open rooms
- 22 lodges within the pipeline
IHG Take: “We now have woven into each element of the posh model’s provider and design an acknowledgment of Chinese language tradition and heritage, with specific emphasis at the Chinese language values of etiquette, rejuvenation in nature, reputation of standing and enabling areas.”
Skift Take: Hualuxe is the “first upscale world resort model designed particularly for Chinese language visitors,” as mentioned in its undertaking observation. As of at this time, this model best has places in Better China, however there are plans to amplify international. IHG had already been established in China for over 35 years with different resort manufacturers earlier than taking Hualuxe beneath its wing, so it was once effectively provided to create a Chinese language culture-inspired keep.
- 21 open lodges
- 2,994 open rooms
- 29 lodges within the pipeline
IHG Take: “Our lodges and wellness-savvy workforce be offering visitors a best-in-class health ride, fitter meals alternatives and herbal, stress-free areas.”
Skift Take: Because it suggests within the identify, Even Resorts is supposed to offer vacationers with a sense of steadiness. Maximum resort gyms stink. Eventually, there’s a model that guarantees high quality apparatus. With regards to meals, Even’s “Cork & Kale” menu plan is composed of all herbal substances to gasoline visitors. Even Resorts has endured to develop because it opened in 2012, leaning into the loads who wish to maintain their our bodies. It sort of feels like other people wish to get off the sofa after two years in a deadly disease and go for the resort with a wellness-based style.
- 406 open lodges
- 111,491 open rooms
- 107 lodges within the pipeline
IHG Take: “At Crowne Plaza Resorts & Lodges we imagine enterprise commute must paintings higher. In each marketplace on the planet, enterprise has modified, and so has paintings. It’s extra virtual, extra versatile, extra cellular, extra attached. As some of the global’s greatest upscale manufacturers, we’ve got homes situated in primary city centres, gateway towns and lodge locations everywhere in the globe.”
Skift Take: Crowne Plaza markets itself towards the trendy enterprise traveler who seeks a candy spot between enterprise and recreational. Its design can pay consideration to assembly areas and person spaces for paintings. With the resurgence of commercial commute post-pandemic, this model is making ahead strides to rebound. Within the top of the pandemic, IHG got rid of 90 lodges from Crowne Plaza and Vacation Inn in an try to deal with profitability. This model has paid its dues and can stick round as long as the transition again right into a bustling, business-oriented global continues.
Vacation Inn Specific
- 3034 open lodges
- 319, 407 open rooms
- 658 lodges within the pipeline
IHG Take: “At Vacation Inn Specific lodges we stay it easy and sensible. As IHG’s quickest rising resort model, we’re first selection for the expanding choice of vacationers who want a easy, enticing position to leisure, recharge and get just a little paintings completed. We provide the whole thing visitors want and supply extra the place it issues maximum.”
Skift Take: Slightly priced and masking elementary must haves, Vacation Inn Specific now covers numerous territory. With 658 lodges within the pipeline, this model dips into each company and recreational commute as a result of its lengthy historical past of trustworthiness. When Covid compelled lodges to close down throughout Europe, over 80 p.c of Vacation Inn Specific’s remained open. It’s an very important model that will get the activity completed, after which some.
- 1,192 open lodges
- 215,841 open rooms
- 251 lodges within the pipeline
IHG Take: “At Vacation Inn Resorts & Lodges we satisfaction ourselves in handing over heat and alluring reviews for visitors staying for enterprise or excitement. Whether or not it’s time with pals, circle of relatives, colleagues or purchasers we’ve got a breadth of lodges from city centres to seashore hotels providing environments, services and products and facilities that make it simple to paintings, leisure and fix.”
Skift Take: Vacation Inn has grown to be such a success that now not best is its identify discussed in more than a few in style songs, however there are an estimated two other people checking in each 2nd, in keeping with IHG’s website. The Vacation Inn Specific model is aimed at shorter remains, whilst this model is supposed for a couple of days longer — with complete provider slightly than restricted. “The Vacation Inn” is recognizable, attempted and true, and other people love to return again to what they know. However, there may be the concern that it’s going to change into stale. To deal with this, the logo introduced in 2021 that it was once beginning the yr with a “model refresh.”
- 52 open lodges
- 4,676 open rooms
- 161 lodges within the pipeline
IHG Take: “At avid lodges, we’re championing on a regular basis commute at an even value, assembly the desires of the visitors who all too steadily must pay extra for issues they don’t want, or compromise at the high quality they be expecting. We’re right here to provide the kind of hospitality they price maximum – the necessities completed exceptionally effectively. Reviews that really feel excellent, each time.”
Skift Take: Very similar to the Vacation Inn Specific, Avid objectives to effectively fulfill consumers’ wishes—not more and no much less. Because of the logo’s environment friendly enterprise style, it is in a position to function effectively with out extraneous bills. This certain comments loop helps to keep Avid winning and with glad vacationers who want a faithful position to stick for a particularly reasonable value. Avid’s “glance” contains easy designs with pink, aqua, and heat neutrals that supply a realistic really feel.
- 1 open resort
- 90 open rooms
- 22 lodges within the pipeline
IHG Take: “Welcome to Atwell Suites, a brand new upper-midscale, all-suites resort model that brings inspiration to each adventure. Our lodges give visitors choices at each flip, so they are able to select a keep that’s proper for them. We create an atmosphere that permits visitors to construct connections, to find their position, and be themselves. Resorts that supply our visitors with alternatives to discover and spark interest. Regardless of the place they’re headed, we lend a hand visitors take their adventure to new puts.”
Skift Take: The all-suites section wanted a trendy model supposed for longer remains, and Atwell Suites got here to the rescue. At the edgier facet, Atwell has mid-century trendy furnishings and decor that chances are you’ll to find in a higher-class Airbnb. The spacious suite design contains its personal kitchenette—however don’t concern there may be nonetheless a complimentary breakfast. Atwell Suites stuffed the desire for an upper-mid scale suite genre resort, and it has but to disappoint.
- 318 open lodges
- 34,559 open rooms
- 158 lodges within the pipeline
IHG Take: “We imagine our visitors deserve extra, and it’s at all times been our easy undertaking to offer one thing other. Distinct. Extra space and a better sense of group that breaks down the partitions of monotonous, restrictive commute – that can assist you really feel unconfined…and ride a smash from the commute norm.”
Skift Take: Spaciousness is one in all Staybridge’s sturdy fits, as its suite-style rooms be offering complete kitchens and an out of doors area. About part of visitors keep for a minimum of 5 nights, proving that this model takes the lead in spaces with a requirement for prolonged remains. The employees-to-guest ratio is low, which drives benefit margins. Whilst this will look like a drawback for vacationers, there are a handful of facilities that supply an overly residential-like ride. Primary competition come with the Place of dwelling Inn, Hyatt Space, and Homewood Suites, however Staybridge places up a just right battle in shopper model consciousness with over 300 open lodges.
Vacation Inn Membership Holidays
- 28 open hotels
- 8,822 open villas
- 0 hotels within the pipeline
IHG Take: “Our Vacation Inn Membership Holidays homeowners are a part of a group of people that perceive the significance of circle of relatives and making an investment in a life-time of worthwhile recollections. Our selection of US hotels has expanded swiftly because the model introduced in 2008. All be offering spacious villa lodging for households in best recreational locations, and get entry to to world-class sights reminiscent of mountain adventures, championship golfing lessons and serene seashores.”
Skift Take: This model is supposed for higher teams and longer remains, because of the choice of timeshare possession and deluxe villas. Vacation Inn Membership Holidays earnings off the need to have wealthy reviews. Those hotels are supposed to shape bonds and fix visitors up to the pretty location they selected to holiday close to. As probably the most up-scale Vacation Inn model, it supplies households with a lot more than the relied on necessities.
- 361 open lodges
- 32,024 open rooms
- 107 lodges within the pipeline
IHG Take: “At Candlewood Suites, we imagine the sector could be a greater position if everybody had the private and bodily area to create a way of normalcy when touring for a protracted time frame. Our visitors have come to rely on us for dependable services and products and facilities that make stronger their unbiased tactics. It’s our undertaking to offer your area to settle in.”
Skift Take: This model is extremely dependable with restricted facilities. It might not be an exhilarating, experience-filled keep, however it works effectively for many who are staying at the longer facet and wish to really feel sound. “Normalcy” is one in all its adjectives at the website, which captures its essence completely. No surprises, however fulfilling. Because it promotes visitor independence, it doesn’t require a big crew of staff to stick with it and working. Candlewood is an asset for IHG as a result of its simplicity.