Deceptive TikTok Video Claims Shein Clothes Tags Include Cries for Assist

Deceptive TikTok Video Claims Shein Clothes Tags Include Cries for Assist

A viral video exhibits authentic depictions of messages written by “quick vogue” garment staff pleading

A viral video exhibits authentic depictions of messages written by “quick vogue” garment staff pleading for assist at Shein and different corporations.


Many of the photos included in a viral TikTok video, which decries the labor practices of Shein and different so-called “quick vogue” manufacturers, have been deceptive. They weren’t from incidents through which real notes from individuals searching for assist have been present in clothes packages. Nevertheless, in no less than two situations, the origins of the notes have been unclear, and the outcomes of investigations launched once they have been discovered have been unknown to us as of this writing.

Reality Examine

In early June 2022, numerous social media customers claimed they discovered messages from garment staff on clothes tags from Shein and different corporations that contained cries for assist.

In lots of posts, individuals uploaded images of a tag that learn, “Tumble dry, don’t dry clear. Because of the water saving expertise, want your assist washing with the delicate detergent on the first time to make the products softer.” Here’s a screenshot of 1 tweet containing the image, with the Twitter consumer’s title cropped out for privateness:

Deceptive TikTok Video Claims Shein Clothes Tags Include Cries for Assist

Regardless of what the caption states, it’s unclear from the precise {photograph} what model of clothes this tag is hooked up to. It moreover appears clear that the phrase “want your assist” isn’t a cry for assist however awkwardly worded washing directions for the garment in query. We despatched an e-mail to Shein asking whether or not the tag above was hooked up to its clothes, and can replace when and if we obtain a response.

Shein posted a video to its official TikTok account debunking claims that the “cry for assist” and different viral photos have been associated to their model, stating:

“Shein takes provide chain issues severely,” the assertion reads. “Our strict Code of Conduct consists of insurance policies towards little one and compelled labor and we don’t tolerate non-compliance.”

Some claimed that the phrase “want your assist” was a hidden message. We discovered no proof to that impact, particularly contemplating the phrase seems as a part of an extended sentence that has a distinct which means.

The Viral TikTok Video

A extensively seen TikTok video contained photos of tags with numerous messages searching for assistance on them, with the obvious broader message that quick vogue corporations make use of garment staff underneath such deplorable situations that they attain out in desperation by way of surreptitious messages on clothes labels.

It’s no secret that the garment business has been credibly accused of poor and exploitative working situations. That stated, the TikTok video is deceptive, in that not the entire photos included within the video could possibly be described as quick vogue clothes tags. Among the photos have been screenshots taken from older information tales, whereas others weren’t essentially linked to tales about garment labor.

One picture from the video, which as of this writing had been seen greater than 40 million occasions, exhibits a girl towards a backdrop of a FedEx bundle that has the world “Assist” scrawled in ink on the surface. In that case, it’s unclear who wrote “Assist” on the bundle; nevertheless, it’s unlikely that garment staff would have entry to a bundle on the level of transport. It appears extra seemingly it was written by somebody alongside the supply chain from transport to receiving. Apart from the caption added by the TikTok consumer, we discovered no labeling on the bundle itself exhibiting it was despatched by Shein:

Person, Human, Text

One of many notes within the video learn “Assist me plz” handwritten on a cardboard slip. Based on information reviews, this be aware was allegedly present in 2015 by a Brighton, Michigan, girl inside a packet of underwear. The underwear was a product of Handcraft Manufacturing of New York however made within the Philippines. A information report indicated the be aware was written by a girl allegedly named “MayAnn,” and included a telephone quantity. The clothes producer launched an investigation after the be aware was discovered, the result of which stays unclear to us.

One other tag in TikTok video allegedly states, “I’ve dental ache.” Once more, nevertheless, there’s no proof the tag is actual. A reverse picture search exhibits this specific image has been on-line since no less than 2016, turning up periodically for example of a “humorous” clothes tag:

In one other picture included within the video, a tag that claims “assist me” is on a packaging label for the clothes model Romwe, a vogue model based mostly in China:

However this wasn’t a message of misery. Romwe addressed that subject in 2018, posting on Fb this clarification:

Romwe’s merchandise, bookmarks we included as a present to some clients, was named “Assist Me Bookmarks” (please see image beneath). Some individuals noticed the merchandise’s tag and thought it was a message from those that produced the objects. It was not! It was simply the merchandise’s title!

We’re so sorry for the confusion. We’ve got now renamed the product, Romwe Brand Bookmark.

One other picture included within the TikTok video was from a 2014 information merchandise:

Text, Document, Handwriting

The message has the alert “SOS” written on prime adopted by a message written in Chinese language characters. The picture comes from a 2014 BBC information story concerning the be aware, which was discovered on a pair of pants bought at a Primark clothes retailer in Belfast, Northern Eire, and was defined this fashion by BBC:

“The be aware, wrapped in a jail id card, claimed inmates have been compelled to work 15 hours a day making garments.”

Primark informed the BBC it launched an investigation and stated the pants have been bought a number of years earlier than the information story broke, and inspections of its provide chain because the time they have been manufactured revealed “no jail or different compelled labour of any type was discovered.”

One other image within the TikTok video incorporates a inventory {photograph}, not an image of an genuine clothes tag:

In that picture, the watermark for inventory picture firm Alamy may be seen.

Claims that some clothes include hidden messages are widespread on-line — and typically true. For instance, in 2020, out of doors model Patagonia bought garments labeled “Vote the assholes out” as a part of the corporate’s activism about local weather change denialism. One other message on the clothes label Tom Bihn went viral in 2004, and was (falsely) claimed to be focused at former U.S. Presidents Barack Obama and Donald Trump.


Thriller Deepens After Michigan Lady Finds “Assist Me” Word In Underwear. 25 Sept. 2015,

“Primark Investigates Declare of ‘cry for Assist’ Word in Trousers.” BBC Information, 25 June 2014.,

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