No less than two outstanding manufacturers have expressed their help for Lisa LaFlamme within the days following her dismissal from CTV Nationwide Information. However is it advocacy or only a matter of leveraging alternative?
Information shops have purported that the trigger for LaFlamme’s dismissal was age discrimination, notably her resolution to cease dyeing her hair when the pandemic began and to as a substitute hold the gray. The 2 manufacturers displaying their help, Wendy’s and Dove, each latch on to this side of the dismissal — however in numerous methods.
Quick-food chain Wendy’s on Thursday modified the profile picture on its Canadian Twitter account to 1 displaying its mascot with gray hair as a substitute of the same old purple pigtails. They posted the change with the caption “as a result of a star is a star no matter hair color” and used LaFlamme’s identify as a hashtag.
The replace wasn’t as well-received as Wendy’s most likely anticipated. Many had been confused, contemplating Wendy’s has by no means been related to the difficulty of ageism. One Twitter consumer known as out that the model missed the purpose, and mentioned that the difficulty is “not about hair color, it’s about ageism.”
Dove Canada, in the meantime, took a larger-scale method with a marketing campaign they known as Maintain the Gray. The marketing campaign proclaims that “growing older is gorgeous” and that it must be one thing “girls ought to be capable to do it on their very own phrases, with none penalties,” and inspired others to vary their profile images to grey-scale.
In contrast to Wendy’s, Dove didn’t reference LaFlamme in any of the supplies associated to the marketing campaign. Additionally they donated $100,000 to Catalyst, a nonprofit that helps construct inclusive workplaces for all girls.
CP24, which belongs to Bell, the identical mother or father firm as CTV, is getting some flak for selecting and tweeting an article from The Canadian Press about how entrepreneurs leaping on the LaFlamme dismissal ought to “watch out for blowback.”
“Nobody’s excellent, proper? Each model has skeletons within the closet…and this does very a lot open them as much as scrutiny… so that you higher be sure that your home is so as, earlier than you begin throwing this on the market,” mentioned retail analyst Bruce Winder to CP.
In line with the article, Winder felt that Wendy’s response to the difficulty was “most likely just a little shallow,” whereas Dove’s was “deeper and extra severe.”
“However nonetheless, each manufacturers look just a little bit opportunistic, like they’re making the most of what’s scorching this week and what’s topical this week, and it seems like they’re making an attempt arduous,” he mentioned.
Data for this briefing was discovered by way of Twitter, CP24, and the sources and corporations talked about. The writer has no securities or affiliations associated to this group. Not a advice to purchase or promote. At all times do further analysis and seek the advice of an expert earlier than buying a safety. The writer holds no licenses.